About Top Spin

Created for young Victorians; judged by young Victorians

VicHealth’s Top Spin was a statewide competition asking young Victorians (18 – 29 years) to call out the sneaky tactics used by the alcohol industry to influence them to drink.

Whether it’s spending millions on alcohol advertising or saturating sport with alcohol sponsorships, the alcohol industry has many tricks to try to keep us drinking and spending heavily – they know the more we drink, the more profits they pocket.

We know young people are more likely to be harmed by alcohol products than any other age group. The alcohol industry deliberately targets young people who are drinking the most – so we wanted to turn the tables and give young Victorians the opportunity to have their say.

Top Spin asked young people to submit either text, an image or a video to express their views on alcohol industry tactics used to influence them to drink. The competition, which ran in 2018 and 2019, attracted hundreds of entries over the 5-week period. Weekly winners were judged by young people and awarded a prize.

Evaluation found 92 per cent of participants reported increased concern about alcohol harms and more than half discussed the issue of alcohol industry influence with friends or family. Additionally, over 8 in 10 (86%) who participated in the program believe that there needs to be a change NOW in reducing the amount of alcohol promotion around sport.

About VicHealth

VicHealth is a champion of health for all Victorians

VicHealth works in partnership with organisations, communities and individuals to make health a central part of our daily lives. We work to keep people healthy, happy and well – preventing chronic disease and keeping people out of the medical system.

VicHealth is committed to five areas that have the greatest potential to reduce disease burden and bring about the greatest measurable health gains. These are: promoting healthy eating, encouraging regular physical activity, preventing tobacco use, preventing harm from alcohol and improving mental wellbeing.

Find out more: vichealth.vic.gov.au

About our Partners

LCI Melbourne

LCI Melbourne is an Australian higher education provider of design-based studies. It is part of the LCI Education network that comprises 23 campuses across 12 different countries around the world. LCI Melbourne’s unique Bachelor of Design Arts degree, a Design Institute of Australia (DIA) Recognised course, was developed in consultation with leading art and design professionals and educators. The structure of the degree is reviewed by design professionals and shaped by industry advice about contemporary creative practice. LCI Melbourne integrates its major study streams with submajors, professional placement and contextual studies. Programs majors are offered in the areas of Communication Design (Creative Advertising), Fashion & Costume Design, Filmmaking & Photography, Graphic & Digital Design, Interior Design and Visual Arts.